Color

#7b3243

#7b3243
hex#7b3243
rgbrgb(123, 50, 67)
hslhsl(346, 42%, 34%)
oklchoklch(0.423 0.103 8.1)
Closest name: Blood Oath (#85323c)Relative luminance 0.069

Colors that go with #7b3243

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7b3243

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#327b6a

#7b3268 · #7b4632

#437b32 · #32437b

Split-complementary

Open in tool →

#327b46 · #32687b

#687b32 · #327b6a · #46327b

Contrast

#7b3243 as textRatioAAAA largeAAAFix
Aaon white
8.83:1passpasspassPasses AAA — no fix needed.
Aaon black
2.38:1failfailfail
  • AA: use #b9556c as the text (4.58:1)
  • AAA: use #cb8092 as the text (7.04:1)
  • AA: or shift the background to #bababa (4.55:1)
  • AAA: or shift the background to #e6e6e6 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b3243 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b3243 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b3243
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #7b3243 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b3243-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md