Color

#7b243f

#7b243f
hex#7b243f
rgbrgb(123, 36, 63)
hslhsl(341, 55%, 31%)
oklchoklch(0.404 0.122 5.6)
Closest name: Beet Red (#7e203f)Relative luminance 0.0583

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#247b5f

#7b246b · #7b3424

#3f7b24 · #243f7b

Split-complementary

Open in tool →

#247b34 · #246b7b

#6b7b24 · #247b5f · #34247b

Contrast

#7b243f as textRatioAAAA largeAAAFix
Aaon white
9.69:1passpasspassPasses AAA — no fix needed.
Aaon black
2.17:1failfailfail
  • AA: use #c9456f as the text (4.56:1)
  • AAA: use #d87997 as the text (7.1:1)
  • AA: or shift the background to #b3b3b3 (4.62:1)
  • AAA: or shift the background to #dbdbdb (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b243f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b243f reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b243f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b243f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b243f-c49ca4-62cb77-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md