Color

#7b233f

#7b233f
hex#7b233f
rgbrgb(123, 35, 63)
hslhsl(341, 56%, 31%)
oklchoklch(0.402 0.123 5.2)
Closest name: Beet Red (#7e203f)Relative luminance 0.0577

Colors that go with #7b233f

Teal, Crimson and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7b233f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#237b5f

#7b236b · #7b3323

#3f7b23 · #233f7b

Split-complementary

Open in tool →

#237b33 · #236b7b

#6b7b23 · #237b5f · #33237b

Contrast

#7b233f as textRatioAAAA largeAAAFix
Aaon white
9.75:1passpasspassPasses AAA — no fix needed.
Aaon black
2.15:1failfailfail
  • AA: use #ca446f as the text (4.57:1)
  • AAA: use #d97896 as the text (7.08:1)
  • AA: or shift the background to #b3b3b3 (4.65:1)
  • AAA: or shift the background to #dbdbdb (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b233f as the background.

Brands using this color

Fonts for this mood

#7b233f reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b233f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b233f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b233f-c49ca4-62cb77-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md