Color
#7b181d
#7b181drgb(123, 24, 29)hsl(357, 67%, 29%)oklch(0.383 0.133 23.9)Colors that go with #7b181d
Teal, Crimson and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #7b181d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #7b181d in 4 real palettes, including M&M's's brand system and State Farm's brand system, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #7b181d in 9 real palettes, including Bookshop and Cider, as that palette's text colour.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #7b181d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Copper #b87333
shippedDesigners have shipped Copper with #7b181d: 3 real palettes, including Bramble and Chipotle's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #7b181d: 3 real palettes, including State Farm's brand system and Heinz's brand system, as the accent.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #7b181d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #7b181d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #7b181d
Tints & shades
Harmonies
Contrast
| #7b181d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 10.55:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.99:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b181d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#7b181d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7b181d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7b181d-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md