Color

#7b048b

#7b048b
hex#7b048b
rgbrgb(123, 4, 139)
hslhsl(293, 94%, 28%)
oklchoklch(0.422 0.198 322)
Closest name: Ultraberry (#770088)Relative luminance 0.0616

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#148b04

#38048b · #8b0457

#8b7b04 · #048b7b

Split-complementary

Open in tool →

#578b04 · #048b38

#8b3804 · #148b04 · #04578b

Contrast

#7b048b as textRatioAAAA largeAAAFix
Aaon white
9.41:1passpasspassPasses AAA — no fix needed.
Aaon black
2.23:1failfailfail
  • AA: use #ca07e4 as the text (4.66:1)
  • AAA: use #e757fa as the text (7.14:1)
  • AA: or shift the background to #b5b5b5 (4.59:1)
  • AAA: or shift the background to #e0e0e0 (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b048b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b048b reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b048b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b048b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b048b-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md