Color

#720481

#720481
hex#720481
rgbrgb(114, 4, 129)
hslhsl(293, 94%, 26%)
oklchoklch(0.4 0.187 321.9)
Closest name: Ultraberry (#770088)Relative luminance 0.0525

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#138104

#340481 · #810451

#817204 · #048172

Split-complementary

Open in tool →

#518104 · #048134

#813404 · #138104 · #045181

Contrast

#720481 as textRatioAAAA largeAAAFix
Aaon white
10.24:1passpasspassPasses AAA — no fix needed.
Aaon black
2.05:1failfailfail
  • AA: use #ca07e4 as the text (4.66:1)
  • AAA: use #e757fa as the text (7.14:1)
  • AA: or shift the background to #adadad (4.57:1)
  • AAA: or shift the background to #d6d6d6 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720481 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#720481 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720481
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720481 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720481-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md