# #7b048b

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7b048b`
- RGB: rgb(123, 4, 139)
- HSL: hsl(293, 94%, 28%)
- OKLCH: oklch(0.422 0.198 322)
- Relative luminance: 0.0616
- Nearest named color: Ultraberry (#770088, Δ 1.051) — https://brandsweets.com/colors/ultraberry
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/7b048b

## Tints & shades

- Tints (toward white): #9a05ad, #b806d0, #d707f2, #e025f8, #e548f9, #ea6bfa, #ef8dfb, #f4b0fd, #f9d2fe, #fef5ff
- Shades (toward black): #720481, #650472, #5c0368, #4f0359, #46024f, #3d0245, #300236, #27012d, #1a011e, #120114

## Harmonies

- Complementary: #148b04
- Analogous: #38048b, #8b0457
- Triadic: #8b7b04, #048b7b
- Split-complementary: #578b04, #048b38
- Tetradic: #8b3804, #148b04, #04578b

## Colors that go with #7b048b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #7b048b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #7b048b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7b048b: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #7b048b in 3 real palettes, including Lenovo's brand system and Gemstone, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7b048b: 3 real palettes, including Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #7b048b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #7b048b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Medium Violet Red** #c71585 [harmony: analogous] — Medium Violet Red is #7b048b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/mediumvioletred

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.41:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.23:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ca07e4 (4.66:1); AA: background → #b5b5b5 (4.59:1); AAA: text → #e757fa (7.14:1); AAA: background → #e0e0e0 (7.13:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7b048b-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7b048b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.