Color

#7a7cb3

#7a7cb3
hex#7a7cb3
rgbrgb(122, 124, 179)
hslhsl(238, 27%, 59%)
oklchoklch(0.607 0.083 282)
Closest name: Aster (#867ba9)Relative luminance 0.2181

Colors that go with #7a7cb3

Charcoal, Amber and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b3b17a

#7a98b3 · #957ab3

#b37a7c · #7cb37a

Split-complementary

Open in tool →

#b3957a · #98b37a

#b37a98 · #b3b17a · #7ab395

Contrast

#7a7cb3 as textRatioAAAA largeAAAFix
Aaon white
3.92:1failpassfail
  • AA: use #6d6fab as the text (4.65:1)
  • AAA: use #50528b as the text (7.19:1)
  • AA: or shift the background to #171717 (4.58:1)
Aaon black
5.36:1passpassfail
  • AAA: use #9192c0 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7a7cb3 as the background.

Brands using this color

mcpConnect your agent — build around #7a7cb3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7a7cb3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7a7cb3-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md