Color

#7a77bb

#7a77bb
hex#7a77bb
rgbrgb(122, 119, 187)
hslhsl(243, 33%, 60%)
oklchoklch(0.6 0.102 284.9)
Closest name: Flood (#6677bb)Relative luminance 0.2092

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b7bb77

#7796bb · #9c77bb

#bb7b77 · #77bb7b

Split-complementary

Open in tool →

#bb9c77 · #96bb77

#bb7796 · #b7bb77 · #77bb9c

Contrast

#7a77bb as textRatioAAAA largeAAAFix
Aaon white
4.05:1failpassfail
  • AA: use #716db6 as the text (4.6:1)
  • AAA: use #524f9c as the text (7.1:1)
  • AA: or shift the background to #141414 (4.55:1)
Aaon black
5.18:1passpassfail
  • AAA: use #9592c8 as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7a77bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7a77bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7a77bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7a77bb-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md