Color

#7a72ee

#7a72ee
hex#7a72ee
rgbrgb(122, 114, 238)
hslhsl(244, 78%, 69%)
oklchoklch(0.621 0.181 282.7)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.2235

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e5ee72

#72a8ee · #b872ee

#ee7b72 · #72ee7b

Split-complementary

Open in tool →

#eeb872 · #a8ee72

#ee72a8 · #e5ee72 · #72eeb8

Contrast

#7a72ee as textRatioAAAA largeAAAFix
Aaon white
3.84:1failpassfail
  • AA: use #6960eb as the text (4.69:1)
  • AAA: use #4337e6 as the text (7.17:1)
  • AA: or shift the background to #1a1a1a (4.53:1)
Aaon black
5.47:1passpassfail
  • AAA: use #9089f0 as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7a72ee as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7a72ee reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7a72ee
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7a72ee and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7a72ee-a39cc4-dfa24e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md