Color

#7a434c

#7a434c
hex#7a434c
rgbrgb(122, 67, 76)
hslhsl(350, 29%, 37%)
oklchoklch(0.452 0.076 10.1)
Closest name: Blood Oath (#85323c)Relative luminance 0.0867

Colors that go with #7a434c

Teal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7a434c

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#437a71

#7a4367 · #7a5543

#4c7a43 · #434c7a

Split-complementary

Open in tool →

#437a55 · #43677a

#677a43 · #437a71 · #55437a

Contrast

#7a434c as textRatioAAAA largeAAAFix
Aaon white
7.68:1passpasspassPasses AAA — no fix needed.
Aaon black
2.73:1failfailfail
  • AA: use #a8616d as the text (4.6:1)
  • AAA: use #be8991 as the text (7.18:1)
  • AA: or shift the background to #c7c7c7 (4.54:1)
  • AAA: or shift the background to #f5f5f5 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7a434c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7a434c reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7a434c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7a434c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7a434c-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md