Color

#7a243d

#7a243d
hex#7a243d
rgbrgb(122, 36, 61)
hslhsl(343, 54%, 31%)
oklchoklch(0.401 0.12 6.8)
Closest name: Beet Red (#7e203f)Relative luminance 0.0574

Colors that go with #7a243d

Teal, Taupe and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7a243d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#247a62

#7a2467 · #7a3724

#3d7a24 · #243d7a

Split-complementary

Open in tool →

#247a37 · #24677a

#677a24 · #247a62 · #37247a

Contrast

#7a243d as textRatioAAAA largeAAAFix
Aaon white
9.78:1passpasspassPasses AAA — no fix needed.
Aaon black
2.15:1failfailfail
  • AA: use #c8466b as the text (4.54:1)
  • AAA: use #d77994 as the text (7.05:1)
  • AA: or shift the background to #b0b0b0 (4.51:1)
  • AAA: or shift the background to #dbdbdb (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7a243d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7a243d reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7a243d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7a243d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7a243d-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md