Color

#7a013f

#7a013f
hex#7a013f
rgbrgb(122, 1, 63)
hslhsl(329, 98%, 24%)
oklchoklch(0.376 0.152 359.3)
Closest name: Bordeaux (#7b002c)Relative luminance 0.0452

Colors that go with #7a013f

Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01793b

#770179 · #790103

#3f7901 · #013f79

Split-complementary

Open in tool →

#037901 · #017977

#797701 · #01793b · #010379

Contrast

#7a013f as textRatioAAAA largeAAAFix
Aaon white
11.03:1passpasspassPasses AAA — no fix needed.
Aaon black
1.9:1failfailfail
  • AA: use #e30276 as the text (4.54:1)
  • AAA: use #fd53ab as the text (7:1)
  • AA: or shift the background to #a6a6a6 (4.53:1)
  • AAA: or shift the background to #cfcfcf (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7a013f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7a013f reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7a013f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7a013f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7a013f-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md