Color

#770179

#770179
hex#770179
rgbrgb(119, 1, 121)
hslhsl(299, 98%, 24%)
oklchoklch(0.401 0.184 327.5)
Closest name: purple (#800080)Relative luminance 0.0532

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#037901

#3b0179 · #79013f

#797701 · #017977

Split-complementary

Open in tool →

#3f7901 · #01793b

#793b01 · #037901 · #013f79

Contrast

#770179 as textRatioAAAA largeAAAFix
Aaon white
10.17:1passpasspassPasses AAA — no fix needed.
Aaon black
2.06:1failfailfail
  • AA: use #d102d4 as the text (4.67:1)
  • AAA: use #fa3afd as the text (7.09:1)
  • AA: or shift the background to #adadad (4.53:1)
  • AAA: or shift the background to #d9d9d9 (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #770179 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#770179 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #770179
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #770179 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/770179-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md