Color

#7979cd

#7979cd
hex#7979cd
rgbrgb(121, 121, 205)
hslhsl(240, 46%, 64%)
oklchoklch(0.613 0.126 282.1)
Closest name: Flood (#6677bb)Relative luminance 0.2215

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cdcd79

#79a3cd · #a379cd

#cd7979 · #79cd79

Split-complementary

Open in tool →

#cda379 · #a3cd79

#cd79a3 · #cdcd79 · #79cda3

Contrast

#7979cd as textRatioAAAA largeAAAFix
Aaon white
3.87:1failpassfail
  • AA: use #6a6ac8 as the text (4.66:1)
  • AAA: use #4949bc as the text (7.09:1)
  • AA: or shift the background to #171717 (4.64:1)
Aaon black
5.43:1passpassfail
  • AAA: use #8f8fd6 as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7979cd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7979cd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7979cd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7979cd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7979cd-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md