Bookshop
Open in tool →Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.
Color
#79401b
#79401b
hex
#79401brgb
rgb(121, 64, 27)hsl
hsl(24, 64%, 29%)oklch
oklch(0.436 0.093 50.7)Closest name: Antique Brass (#6c461f)Relative luminance 0.0781
Colors that go with #79401b
Steel Blue, Champagne and Sage Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Steel Blue #4682b4
complementaryshippedSteel Blue sits directly opposite #79401b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shippedChampagne is paired with #79401b in 4 real palettes, including Darkroom and BrandSweets's brand system, as the surface under it — a combination designers have actually shipped, not a computed rotation.
Sage Green #9caf88
shippedSage Green is paired with #79401b in 5 real palettes, including Darkroom and Homestead, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Slate Gray #708090
shippedSlate Gray is paired with #79401b in 4 real palettes, including Bookshop and Sepia Mono, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Teal #008080
split-complementshippedTeal is a split-complement of #79401b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Royal Blue #4169e1
split-complementshippedRoyal Blue is a split-complement of #79401b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Crimson #dc143c
analogousshippedCrimson is #79401b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #79401b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Tints & shades
Harmonies
Contrast
| #79401b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.2:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.56:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #79401b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#79401b reads as warm, vivid, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #79401b
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #79401b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/79401b-c4b19c-62cbc2-2d2b1f-f1e9ea?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md