Color

#7904cd

#7904cd
hex#7904cd
rgbrgb(121, 4, 205)
hslhsl(275, 96%, 41%)
oklchoklch(0.475 0.249 301.4)
Closest name: Lilac Spring (#8822cc)Relative luminance 0.0856

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#58cd04

#1504cd · #cd04bc

#cd7904 · #04cd79

Split-complementary

Open in tool →

#bccd04 · #04cd15

#cd1504 · #58cd04 · #04bccd

Contrast

#7904cd as textRatioAAAA largeAAAFix
Aaon white
7.74:1passpasspassPasses AAA — no fix needed.
Aaon black
2.71:1failfailfail
  • AA: use #a937fb as the text (4.63:1)
  • AAA: use #c373fc as the text (7.18:1)
  • AA: or shift the background to #c7c7c7 (4.58:1)
  • AAA: or shift the background to #f5f5f5 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7904cd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7904cd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7904cd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7904cd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7904cd-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md