Color

#c373fc

#c373fc
hex#c373fc
rgbrgb(195, 115, 252)
hslhsl(275, 96%, 72%)
oklchoklch(0.699 0.204 309)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3089

Colors that go with #c373fc

Medium Sea Green, Amber and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#acfc73

#7e73fc · #fc73f1

#fcc373 · #73fcc3

Split-complementary

Open in tool →

#f1fc73 · #73fc7e

#fc7e73 · #acfc73 · #73f1fc

Contrast

#c373fc as textRatioAAAA largeAAAFix
Aaon white
2.93:1failfailfail
  • AA: use #a937fb as the text (4.54:1)
  • AAA: use #8204dc as the text (7:1)
  • AA: or shift the background to #303030 (4.51:1)
  • AAA: or shift the background to #030303 (7.05:1)
Aaon black
7.18:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c373fc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c373fc reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c373fc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c373fc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c373fc-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md