Color

#787bbf

#787bbf
hex#787bbf
rgbrgb(120, 123, 191)
hslhsl(237, 36%, 61%)
oklchoklch(0.609 0.103 281)
Closest name: Flood (#6677bb)Relative luminance 0.2192

Colors that go with #787bbf

Charcoal, Amber and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bfbc78

#789fbf · #9878bf

#bf787b · #7bbf78

Split-complementary

Open in tool →

#bf9878 · #9fbf78

#bf789f · #bfbc78 · #78bf98

Contrast

#787bbf as textRatioAAAA largeAAAFix
Aaon white
3.9:1failpassfail
  • AA: use #6a6eb9 as the text (4.62:1)
  • AAA: use #4b4fa0 as the text (7.18:1)
  • AA: or shift the background to #171717 (4.6:1)
Aaon black
5.38:1passpassfail
  • AAA: use #9093cb as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #787bbf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#787bbf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #787bbf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #787bbf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/787bbf-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md