Color

#78740d

#78740d
hex#78740d
rgbrgb(120, 116, 13)
hslhsl(58, 80%, 26%)
oklchoklch(0.545 0.113 107.1)
Closest name: Crocodile Style (#767437)Relative luminance 0.1651

Colors that go with #78740d

Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #78740d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d1177

#773f0d · #46770d

#0d7774 · #740d77

Split-complementary

Open in tool →

#0d4677 · #3f0d77

#0d773f · #0d1177 · #770d46

Contrast

#78740d as textRatioAAAA largeAAAFix
Aaon white
4.88:1passpassfail
  • AAA: use #5c590a as the text (7.27:1)
Aaon black
4.3:1failpassfail
  • AA: use #7c780e as the text (4.55:1)
  • AAA: use #a19c12 as the text (7.28:1)
  • AA: or shift the background to #f7f7f7 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78740d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#78740d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78740d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78740d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78740d-bcbea2-4e99df-282d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md