Color

#78664f

#78664f
hex#78664f
rgbrgb(120, 102, 79)
hslhsl(34, 21%, 39%)
oklchoklch(0.521 0.041 73.5)
Closest name: Bear Hug (#796359)Relative luminance 0.1406

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4f6178

#78514f · #76784f

#4f7866 · #664f78

Split-complementary

Open in tool →

#4f7678 · #514f78

#4f7851 · #4f6178 · #784f76

Contrast

#78664f as textRatioAAAA largeAAAFix
Aaon white
5.51:1passpassfail
  • AAA: use #635440 as the text (7.31:1)
Aaon black
3.81:1failpassfail
  • AA: use #887359 as the text (4.64:1)
  • AAA: use #a8947a as the text (7.18:1)
  • AA: or shift the background to #ebebeb (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78664f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#78664f reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78664f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78664f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78664f-c4b79c-62c2cb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md