Color

#78635e

#78635e
hex#78635e
rgbrgb(120, 99, 94)
hslhsl(12, 12%, 42%)
oklchoklch(0.519 0.028 33.6)
Closest name: Bear Hug (#796359)Relative luminance 0.1372

Colors that go with #78635e

Charcoal, Cadet Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5e7378

#785e66 · #78705e

#5e7863 · #635e78

Split-complementary

Open in tool →

#5e7870 · #5e6678

#66785e · #5e7378 · #705e78

Contrast

#78635e as textRatioAAAA largeAAAFix
Aaon white
5.61:1passpassfail
  • AAA: use #675551 as the text (7.01:1)
Aaon black
3.74:1failpassfail
  • AA: use #89726c as the text (4.69:1)
  • AAA: use #a5928d as the text (7.1:1)
  • AA: or shift the background to #e8e8e8 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78635e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#78635e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78635e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78635e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78635e-c4a99c-62cbad-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md