Color

#78448d

#78448d
hex#78448d
rgbrgb(120, 68, 141)
hslhsl(283, 35%, 41%)
oklchoklch(0.48 0.126 315.5)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.1005

Colors that go with #78448d

Sea Green, Denim and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#598d44

#54448d · #8d447d

#8d7844 · #448d78

Split-complementary

Open in tool →

#7d8d44 · #448d54

#8d5444 · #598d44 · #447d8d

Contrast

#78448d as textRatioAAAA largeAAAFix
Aaon white
6.98:1passpassfail
  • AAA: use #75428a as the text (7.23:1)
Aaon black
3.01:1failpassfail
  • AA: use #995db1 as the text (4.56:1)
  • AAA: use #b387c5 as the text (7.19:1)
  • AA: or shift the background to #d1d1d1 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78448d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#78448d reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78448d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78448d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78448d-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md