Color

#78264a

#78264a
hex#78264a
rgbrgb(120, 38, 74)
hslhsl(334, 52%, 31%)
oklchoklch(0.404 0.12 356.8)
Closest name: Beet Red (#7e203f)Relative luminance 0.0587

Colors that go with #78264a

Teal, Taupe and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#267855

#782673 · #782b26

#4a7826 · #264a78

Split-complementary

Open in tool →

#26782b · #267378

#737826 · #267855 · #2b2678

Contrast

#78264a as textRatioAAAA largeAAAFix
Aaon white
9.66:1passpasspassPasses AAA — no fix needed.
Aaon black
2.17:1failfailfail
  • AA: use #c5497f as the text (4.63:1)
  • AAA: use #d57ba2 as the text (7.18:1)
  • AA: or shift the background to #b3b3b3 (4.61:1)
  • AAA: or shift the background to #dedede (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78264a as the background.

Brands using this color

Fonts for this mood

#78264a reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78264a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78264a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78264a-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md