Color

#7804ae

#7804ae
hex#7804ae
rgbrgb(120, 4, 174)
hslhsl(281, 96%, 35%)
oklchoklch(0.445 0.224 309.1)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0714

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3aaf04

#2304af · #af0490

#af7904 · #04af79

Split-complementary

Open in tool →

#90af04 · #04af23

#af2304 · #3aaf04 · #0490af

Contrast

#7804ae as textRatioAAAA largeAAAFix
Aaon white
8.65:1passpasspassPasses AAA — no fix needed.
Aaon black
2.43:1failfailfail
  • AA: use #b51efa as the text (4.53:1)
  • AAA: use #cd69fc as the text (7.02:1)
  • AA: or shift the background to #bdbdbd (4.61:1)
  • AAA: or shift the background to #e8e8e8 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7804ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7804ae reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7804ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7804ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7804ae-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md