Color

#0490af

#0490af
hex#0490af
rgbrgb(4, 144, 175)
hslhsl(191, 96%, 35%)
oklchoklch(0.605 0.11 220.3)
Closest name: Blue Moon (#3992a8)Relative luminance 0.2307

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#af2304

#04af79 · #043aaf

#af0490 · #90af04

Split-complementary

Open in tool →

#af043a · #af7904

#7904af · #af2304 · #3aaf04

Contrast

#0490af as textRatioAAAA largeAAAFix
Aaon white
3.74:1failpassfail
  • AA: use #037f9b as the text (4.65:1)
  • AAA: use #025e73 as the text (7.37:1)
  • AA: or shift the background to #1c1c1c (4.56:1)
Aaon black
5.61:1passpassfail
  • AAA: use #04a4c8 as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0490af as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#0490af reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0490af
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0490af and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0490af-a2b6be-df4e7a-1f252d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md