Color

#bd37fb

#bd37fb
hex#bd37fb
rgbrgb(189, 55, 251)
hslhsl(281, 96%, 60%)
oklchoklch(0.626 0.274 311.9)
Closest name: Magento (#bf3cff)Relative luminance 0.2052

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#75fb37

#5b37fb · #fb37d7

#fbbd37 · #37fbbd

Split-complementary

Open in tool →

#d7fb37 · #37fb5b

#fb5b37 · #75fb37 · #37d7fb

Contrast

#bd37fb as textRatioAAAA largeAAAFix
Aaon white
4.12:1failpassfail
  • AA: use #b623fb as the text (4.54:1)
  • AAA: use #8a04c8 as the text (7.16:1)
  • AA: or shift the background to #121212 (4.55:1)
Aaon black
5.1:1passpassfail
  • AAA: use #cd69fc as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd37fb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd37fb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd37fb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd37fb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd37fb-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md