Color
#77a04b
#77a04brgb(119, 160, 75)hsl(89, 36%, 46%)oklch(0.656 0.123 130.5)Colors that go with #77a04b
Charcoal, Medium Purple and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #77a04b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Medium Purple #9370db
complementaryshippedMedium Purple sits directly opposite #77a04b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped6 real palettes, including Unity's brand system and Spotify's brand system put Blue beside #77a04b, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #77a04b in 4 real palettes, including DuckDuckGo's brand system and Diner, as the supporting colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #77a04b in 6 real palettes, including Undergrowth and Forest Floor, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #77a04b: 6 real palettes, including Guinness's brand system and Intel's brand system, as the accent.
Hunter Green #355e3b
shippedHunter Green is paired with #77a04b in 4 real palettes, including Rolex's brand system and Pine & Birch, as the lead colour.
Midnight Blue #191970
shipped4 real palettes, including Telehealth and Fintech Trust put Midnight Blue beside #77a04b, as the text colour against it.
Real palettes that use #77a04b
Tints & shades
Harmonies
Contrast
| #77a04b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.04:1 | fail | pass | fail | |
Aaon black | 6.91:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77a04b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #77a04b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/77a04b-adbea2-4e4edf-212d1f-f1f1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md