Color

#77a040

#77a040
hex#77a040
rgbrgb(119, 160, 64)
hslhsl(86, 43%, 44%)
oklchoklch(0.655 0.133 129)
Closest name: Bavarian Green (#749a54)Relative luminance 0.2943

Colors that go with #77a040

Charcoal, Dark Olive Green and Slate Gray lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6a40a0

#a09a40 · #46a040

#4077a0 · #a04077

Split-complementary

Open in tool →

#4046a0 · #9a40a0

#40a09a · #6a40a0 · #a04046

Contrast

#77a040 as textRatioAAAA largeAAAFix
Aaon white
3.05:1failpassfail
  • AA: use #5e8033 as the text (4.55:1)
  • AAA: use #465f26 as the text (7.18:1)
  • AA: or shift the background to #2b2b2b (4.64:1)
Aaon black
6.89:1passpassfail
  • AAA: use #79a441 as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77a040 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #77a040
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77a040 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77a040-afbea2-4e56df-212d1f-f1f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md