Color
#77996c
#77996crgb(119, 153, 108)hsl(105, 18%, 51%)oklch(0.645 0.075 138.2)Colors that go with #77996c
Charcoal, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #77996c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Blue #0000ff
shipped4 real palettes, including Rolex's brand system and Lexus's brand system put Blue beside #77996c, as the accent.
Blush Pink #e8b4b8
shipped4 real palettes, including Estate and Rain Garden put Blush Pink beside #77996c, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #77996c in 5 real palettes, including Kiln and Coastal, as the accent.
Champagne #f7e7ce
shipped5 real palettes, including Forest Floor and Darkroom put Champagne beside #77996c, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #77996c: 7 real palettes, including Clean Beauty and Wellness, as the accent.
Crimson #dc143c
shippedCrimson is paired with #77996c in 5 real palettes, including Diner and DuckDuckGo's brand system, as the lead colour.
Medium Orchid #ba55d3
complementaryMedium Orchid sits directly opposite #77996c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #77996c
Tints & shades
Harmonies
Contrast
| #77996c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.2:1 | fail | pass | fail | |
Aaon black | 6.56:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77996c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #77996c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/77996c-a6bea2-754edf-1f2d22-eff1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md