Color

#996c8d

#996c8d
hex#996c8d
rgbrgb(153, 108, 141)
hslhsl(316, 18%, 51%)
oklchoklch(0.588 0.073 336.6)
Closest name: Drama Queen (#a37298)Relative luminance 0.1942

Colors that go with #996c8d

Charcoal, Sea Green and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6c9978

#8e6c99 · #996c76

#8d996c · #6c8d99

Split-complementary

Open in tool →

#76996c · #6c998e

#998e6c · #6c9978 · #6c7699

Contrast

#996c8d as textRatioAAAA largeAAAFix
Aaon white
4.3:1failpassfail
  • AA: use #936687 as the text (4.68:1)
  • AAA: use #6f4d66 as the text (7.17:1)
  • AA: or shift the background to #0d0d0d (4.52:1)
Aaon black
4.88:1passpassfail
  • AAA: use #b08da6 as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #996c8d as the background.

Brands using this color

Fonts for this mood

#996c8d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #996c8d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #996c8d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/996c8d-c19fb4-79cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md