Color

#778bfd

#778bfd
hex#778bfd
rgbrgb(119, 139, 253)
hslhsl(231, 97%, 73%)
oklchoklch(0.675 0.169 273.5)
Closest name: Orchid (#7a81ff)Relative luminance 0.2948

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fde977

#77cefd · #a677fd

#fd778b · #8bfd77

Split-complementary

Open in tool →

#fda677 · #cefd77

#fd77ce · #fde977 · #77fda6

Contrast

#778bfd as textRatioAAAA largeAAAFix
Aaon white
3.05:1failpassfail
  • AA: use #4a65fc as the text (4.61:1)
  • AAA: use #1336fb as the text (7.12:1)
  • AA: or shift the background to #2b2b2b (4.65:1)
Aaon black
6.9:1passpassfail
  • AAA: use #7c90fd as the text (7.26:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #778bfd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#778bfd reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #778bfd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #778bfd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/778bfd-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md