Color

#7779ac

#7779ac
hex#7779ac
rgbrgb(119, 121, 172)
hslhsl(238, 24%, 57%)
oklchoklch(0.595 0.078 282)
Closest name: Aster (#867ba9)Relative luminance 0.2058

Colors that go with #7779ac

Charcoal, Copper and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#acaa77

#7793ac · #9077ac

#ac7779 · #79ac77

Split-complementary

Open in tool →

#ac9077 · #93ac77

#ac7793 · #acaa77 · #77ac90

Contrast

#7779ac as textRatioAAAA largeAAAFix
Aaon white
4.11:1failpassfail
  • AA: use #6e6fa6 as the text (4.68:1)
  • AAA: use #515385 as the text (7.18:1)
  • AA: or shift the background to #121212 (4.56:1)
Aaon black
5.12:1passpassfail
  • AAA: use #9092bb as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7779ac as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7779ac
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7779ac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7779ac-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md