Color

#7770ff

#7770ff
hex#7770ff
rgbrgb(119, 112, 255)
hslhsl(243, 100%, 72%)
oklchoklch(0.627 0.206 280.9)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.2273

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f8ff70

#70b0ff · #bf70ff

#ff7770 · #70ff77

Split-complementary

Open in tool →

#ffbf70 · #b0ff70

#ff70b0 · #f8ff70 · #70ffbf

Contrast

#7770ff as textRatioAAAA largeAAAFix
Aaon white
3.79:1failpassfail
  • AA: use #645cff as the text (4.65:1)
  • AAA: use #3429ff as the text (7.22:1)
  • AA: or shift the background to #1c1c1c (4.5:1)
Aaon black
5.55:1passpassfail
  • AAA: use #908aff as the text (7.27:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7770ff as the background.

Brands using this color

Fonts for this mood

#7770ff reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7770ff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7770ff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7770ff-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md