Color

#77635f

#77635f
hex#77635f
rgbrgb(119, 99, 95)
hslhsl(10, 11%, 42%)
oklchoklch(0.518 0.027 31.2)
Closest name: Bear Hug (#796359)Relative luminance 0.1367

Colors that go with #77635f

Charcoal, Cadet Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5f7377

#775f67 · #776f5f

#5f7763 · #635f77

Split-complementary

Open in tool →

#5f776f · #5f6777

#67775f · #5f7377 · #6f5f77

Contrast

#77635f as textRatioAAAA largeAAAFix
Aaon white
5.62:1passpassfail
  • AAA: use #665552 as the text (7.03:1)
Aaon black
3.73:1failpassfail
  • AA: use #88716d as the text (4.63:1)
  • AAA: use #a4928e as the text (7.08:1)
  • AA: or shift the background to #e6e6e6 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77635f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77635f reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77635f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77635f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77635f-c4a79c-62cbaa-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md