Color

#77523c

#77523c
hex#77523c
rgbrgb(119, 82, 60)
hslhsl(22, 33%, 35%)
oklchoklch(0.473 0.06 51.5)
Closest name: Brownstone (#785441)Relative luminance 0.1028

Colors that go with #77523c

Teal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3c6177

#773c44 · #776f3c

#3c7751 · #513c77

Split-complementary

Open in tool →

#3c776f · #3c4477

#44773c · #3c6177 · #6f3c77

Contrast

#77523c as textRatioAAAA largeAAAFix
Aaon white
6.87:1passpassfail
  • AAA: use #734f3a as the text (7.22:1)
Aaon black
3.06:1failpassfail
  • AA: use #9c6b4f as the text (4.63:1)
  • AAA: use #b98d74 as the text (7.12:1)
  • AA: or shift the background to #d4d4d4 (4.64:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77523c as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#77523c reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77523c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77523c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77523c-c4af9c-62cbbf-2d2a1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md