Color

#774b64

#774b64
hex#774b64
rgbrgb(119, 75, 100)
hslhsl(326, 23%, 38%)
oklchoklch(0.471 0.069 345)
Closest name: Hibernation (#6f5166)Relative luminance 0.0987

Colors that go with #774b64

Charcoal, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #774b64

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4b775e

#744b77 · #774b4e

#64774b · #4b6477

Split-complementary

Open in tool →

#4e774b · #4b7774

#77744b · #4b775e · #4b4e77

Contrast

#774b64 as textRatioAAAA largeAAAFix
Aaon white
7.06:1passpasspassPasses AAA — no fix needed.
Aaon black
2.97:1failfailfail
  • AA: use #9d6283 as the text (4.51:1)
  • AAA: use #b68ba4 as the text (7.22:1)
  • AA: or shift the background to #cfcfcf (4.53:1)
  • AAA: or shift the background to #ffffff (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #774b64 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#774b64 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #774b64
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #774b64 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/774b64-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md