Color

#7748ef

#7748ef
hex#7748ef
rgbrgb(119, 72, 239)
hslhsl(257, 84%, 61%)
oklchoklch(0.554 0.234 289.3)
Closest name: Candy Grape Fizz (#7755ee)Relative luminance 0.1479

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c0ef48

#486cef · #cb48ef

#ef7748 · #48ef77

Split-complementary

Open in tool →

#efcb48 · #6cef48

#ef486c · #c0ef48 · #48efcb

Contrast

#7748ef as textRatioAAAA largeAAAFix
Aaon white
5.31:1passpassfail
  • AAA: use #5f27ec as the text (7.03:1)
Aaon black
3.96:1failpassfail
  • AA: use #8256f0 as the text (4.54:1)
  • AAA: use #a585f4 as the text (7.26:1)
  • AA: or shift the background to #ededed (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7748ef as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7748ef reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7748ef
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7748ef and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7748ef-ac9cc4-dfc24e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md