Color

#774673

#774673
hex#774673
rgbrgb(119, 70, 115)
hslhsl(305, 26%, 37%)
oklchoklch(0.468 0.092 329.9)
Closest name: Magic Magenta (#7f4774)Relative luminance 0.0954

Colors that go with #774673

Sea Green, Charcoal and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #774673

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#46774a

#624677 · #77465a

#737746 · #467377

Split-complementary

Open in tool →

#5a7746 · #467762

#776246 · #46774a · #465a77

Contrast

#774673 as textRatioAAAA largeAAAFix
Aaon white
7.22:1passpasspassPasses AAA — no fix needed.
Aaon black
2.91:1failfailfail
  • AA: use #a15e9b as the text (4.59:1)
  • AAA: use #b785b3 as the text (7.02:1)
  • AA: or shift the background to #cfcfcf (4.64:1)
  • AAA: or shift the background to #fcfcfc (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #774673 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#774673 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #774673
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #774673 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/774673-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md