Color

#774658

#774658
hex#774658
rgbrgb(119, 70, 88)
hslhsl(338, 26%, 37%)
oklchoklch(0.457 0.071 356.7)
Closest name: Hibernation (#6f5166)Relative luminance 0.0901

Colors that go with #774658

Teal, Champagne and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #774658

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#467765

#774670 · #774c46

#587746 · #465877

Split-complementary

Open in tool →

#46774c · #467077

#707746 · #467765 · #4c4677

Contrast

#774658 as textRatioAAAA largeAAAFix
Aaon white
7.5:1passpasspassPasses AAA — no fix needed.
Aaon black
2.8:1failfailfail
  • AA: use #a36279 as the text (4.58:1)
  • AAA: use #b9889a as the text (7.05:1)
  • AA: or shift the background to #c9c9c9 (4.53:1)
  • AAA: or shift the background to #fafafa (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #774658 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#774658 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #774658
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #774658 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/774658-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md