Color

#774071

#774071
hex#774071
rgbrgb(119, 64, 113)
hslhsl(307, 30%, 36%)
oklchoklch(0.457 0.102 331.2)
Closest name: Bruise (#7e4071)Relative luminance 0.0878

Colors that go with #774071

Sea Green, Charcoal and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#407747

#624077 · #774055

#717740 · #407177

Split-complementary

Open in tool →

#557740 · #407762

#776240 · #407747 · #405577

Contrast

#774071 as textRatioAAAA largeAAAFix
Aaon white
7.62:1passpasspassPasses AAA — no fix needed.
Aaon black
2.76:1failfailfail
  • AA: use #a6599d as the text (4.54:1)
  • AAA: use #bd84b6 as the text (7.14:1)
  • AA: or shift the background to #c7c7c7 (4.51:1)
  • AAA: or shift the background to #f7f7f7 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #774071 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#774071 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #774071
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #774071 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/774071-c19fb9-89cb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md