Color

#774061

#774061
hex#774061
rgbrgb(119, 64, 97)
hslhsl(324, 30%, 36%)
oklchoklch(0.45 0.088 344.3)
Closest name: Bruise (#7e4071)Relative luminance 0.0845

Colors that go with #774061

Teal, Champagne and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #774061

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#407756

#724077 · #774046

#617740 · #406177

Split-complementary

Open in tool →

#467740 · #407772

#777240 · #407756 · #404677

Contrast

#774061 as textRatioAAAA largeAAAFix
Aaon white
7.81:1passpasspassPasses AAA — no fix needed.
Aaon black
2.69:1failfailfail
  • AA: use #a85d8a as the text (4.6:1)
  • AAA: use #bd84a6 as the text (7.01:1)
  • AA: or shift the background to #c7c7c7 (4.62:1)
  • AAA: or shift the background to #f5f5f5 (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #774061 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#774061 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #774061
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #774061 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/774061-c19faf-6bcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md