Color

#77404e

#77404e
hex#77404e
rgbrgb(119, 64, 78)
hslhsl(345, 30%, 36%)
oklchoklch(0.443 0.078 4.4)
Closest name: Blood Oath (#85323c)Relative luminance 0.0814

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40776a

#77406a · #774e40

#4e7740 · #404e77

Split-complementary

Open in tool →

#40774e · #406a77

#6a7740 · #40776a · #4e4077

Contrast

#77404e as textRatioAAAA largeAAAFix
Aaon white
7.99:1passpasspassPasses AAA — no fix needed.
Aaon black
2.63:1failfailfail
  • AA: use #a96072 as the text (4.6:1)
  • AAA: use #bf8895 as the text (7.17:1)
  • AA: or shift the background to #c4c4c4 (4.58:1)
  • AAA: or shift the background to #f0f0f0 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77404e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77404e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77404e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77404e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77404e-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md