Color
#77404c
#77404crgb(119, 64, 76)hsl(347, 30%, 36%)oklch(0.443 0.077 6.8)Colors that go with #77404c
Teal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #77404c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shippedChampagne is paired with #77404c in 4 real palettes, including Darkroom and Bramble, as the surface under it — a combination designers have actually shipped, not a computed rotation.
Copper #b87333
shippedCopper is paired with #77404c in 4 real palettes, including Bramble and Bakery, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Sage Green #9caf88
shippedSage Green is paired with #77404c in 5 real palettes, including Darkroom and Oatmeal, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #77404c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Dark Olive Green #556b2f
triadicshippedDark Olive Green completes a triad with #77404c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Denim #1560bd
shippedDenim is paired with #77404c in 3 real palettes, including Hinge's brand system and HP's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #77404c
Tints & shades
Harmonies
Contrast
| #77404c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.01:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.62:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77404c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#77404c reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #77404c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/77404c-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md