Color

#773c71

#773c71
hex#773c71
rgbrgb(119, 60, 113)
hslhsl(306, 33%, 35%)
oklchoklch(0.451 0.109 331.1)
Closest name: Bruise (#7e4071)Relative luminance 0.0835

Colors that go with #773c71

Sea Green, Royal Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3c7742

#5f3c77 · #773c53

#71773c · #3c7177

Split-complementary

Open in tool →

#53773c · #3c775f

#775f3c · #3c7742 · #3c5377

Contrast

#773c71 as textRatioAAAA largeAAAFix
Aaon white
7.87:1passpasspassPasses AAA — no fix needed.
Aaon black
2.67:1failfailfail
  • AA: use #aa55a1 as the text (4.52:1)
  • AAA: use #c082ba as the text (7.14:1)
  • AA: or shift the background to #c4c4c4 (4.51:1)
  • AAA: or shift the background to #f2f2f2 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #773c71 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#773c71 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #773c71
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #773c71 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/773c71-c19fb9-8acb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md