Color

#7738d6

#7738d6
hex#7738d6
rgbrgb(119, 56, 214)
hslhsl(264, 66%, 53%)
oklchoklch(0.514 0.224 295.5)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1161

Colors that go with #7738d6

Medium Slate Blue, Midnight Blue and Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97d638

#3848d6 · #c638d6

#d67738 · #38d677

Split-complementary

Open in tool →

#d6c638 · #48d638

#d63848 · #97d638 · #38d6c6

Contrast

#7738d6 as textRatioAAAA largeAAAFix
Aaon white
6.32:1passpassfail
  • AAA: use #6f2bd4 as the text (7.07:1)
Aaon black
3.32:1failpassfail
  • AA: use #8e5add as the text (4.66:1)
  • AAA: use #ab84e6 as the text (7.17:1)
  • AA: or shift the background to #dbdbdb (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7738d6 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7738d6 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7738d6
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7738d6 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7738d6-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md