Color
#77374c
#77374crgb(119, 55, 76)hsl(340, 37%, 34%)oklch(0.428 0.093 1)Colors that go with #77374c
Teal, Champagne and Sage Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #77374c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped4 real palettes, including Bramble and Darkroom put Champagne beside #77374c, as the text colour against it.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #77374c: 5 real palettes, including Darkroom and Stone, as the supporting colour.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #77374c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #77374c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Copper #b87333
shippedDesigners have shipped Copper with #77374c: 3 real palettes, including Bramble and Bakery, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #77374c in 3 real palettes, including Lenovo's brand system and State Farm's brand system, as the supporting colour.
Real palettes that use #77374c
Tints & shades
Harmonies
Contrast
| #77374c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.62:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.44:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77374c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#77374c reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #77374c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/77374c-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md