Color

#77342c

#77342c
hex#77342c
rgbrgb(119, 52, 44)
hslhsl(6, 46%, 32%)
oklchoklch(0.414 0.096 28.8)
Closest name: Arcane Red (#6a2f2f)Relative luminance 0.0656

Colors that go with #77342c

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #77342c

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2c7077

#772c4a · #77592c

#2c7734 · #342c77

Split-complementary

Open in tool →

#2c7759 · #2c4a77

#4a772c · #2c7077 · #592c77

Contrast

#77342c as textRatioAAAA largeAAAFix
Aaon white
9.08:1passpasspassPasses AAA — no fix needed.
Aaon black
2.31:1failfailfail
  • AA: use #bc5449 as the text (4.5:1)
  • AAA: use #cd8179 as the text (7.01:1)
  • AA: or shift the background to #b8b8b8 (4.58:1)
  • AAA: or shift the background to #e3e3e3 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77342c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77342c reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77342c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77342c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77342c-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md