Color
#77324d
#77324drgb(119, 50, 77)hsl(337, 41%, 33%)oklch(0.42 0.101 357.8)Colors that go with #77324d
Teal, Champagne and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #77324d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped4 real palettes, including Bramble and Darkroom put Champagne beside #77324d, as the text colour against it.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #77324d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Crimson #dc143c
shippedCrimson is paired with #77324d in 3 real palettes, including Lenovo's brand system and State Farm's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #77324d: 3 real palettes, including Hinge's brand system and State Farm's brand system, as the accent.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #77324d: 3 real palettes, including Nursery and Stone, as the supporting colour.
Rust #b7410e
analogousshippedRust is #77324d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Real palettes that use #77324d
Tints & shades
Harmonies
Contrast
| #77324d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.94:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.35:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77324d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#77324d reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #77324d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/77324d-c49ca7-62cb70-2d201f-f1e9f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md