Color

#77324a

#77324a
hex#77324a
rgbrgb(119, 50, 74)
hslhsl(339, 41%, 33%)
oklchoklch(0.419 0.1 0.5)
Closest name: Beet Red (#7e203f)Relative luminance 0.067

Colors that go with #77324a

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #77324a

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#32775f

#77326c · #773c32

#4a7732 · #324a77

Split-complementary

Open in tool →

#32773c · #326c77

#6c7732 · #32775f · #3c3277

Contrast

#77324a as textRatioAAAA largeAAAFix
Aaon white
8.98:1passpasspassPasses AAA — no fix needed.
Aaon black
2.34:1failfailfail
  • AA: use #b85678 as the text (4.64:1)
  • AAA: use #ca819b as the text (7.12:1)
  • AA: or shift the background to #b8b8b8 (4.53:1)
  • AAA: or shift the background to #e6e6e6 (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77324a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77324a reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77324a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77324a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77324a-c49ca5-62cb74-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md